Branding your 360 Degree
Feedback System

The AA, the UK’s largest motoring organisation, partnered with Lumus360 to ensure their 360 feedback programme not only delivered valuable insights—but also felt like an integral part of their internal development ecosystem. A fully branded experience was essential to drive trust, engagement, and alignment with their values and identity.

Challenge:

To maximise participation and effectiveness, The AA wanted their branded 360 feedback system to:

• Visually reflect their brand identity and internal tone of voice
• Incorporate imagery and language aligned with their organisational values
• Feature a customised questionnaire that reinforced their leadership framework
• Present reports and emails that felt like communications from The AA, not an external system

Solution:

Lumus360 developed a completely branded 360 platform tailored to The AA’s requirements. This included:

• A 30-minute scoping session to capture brand preferences, tone, and design goals
• Custom on-screen interfaces, reflecting The AA’s colours, fonts, and logo
• Fully branded automated emails, rewritten to align with the organisation’s communication style
• A completely redesigned feedback report template, integrating visuals from The AA’s values
• A custom-designed questionnaire, built around their brand and behavioural expectations

Outcome:

The result was a 360 feedback experience that looked and felt like it had been designed in-house by The AA. The seamless branding:

• Increased trust and engagement with participants
• Boosted response and completion rates
• Reinforced the organisation’s values at every stage of the journey