Smurfit Westrock, a global leader in sustainable paper-based packaging, operates across numerous countries and languages. To support its international leadership development initiatives, the organisation required a 360 feedback solution that could accommodate its linguistically diverse workforce.

Challenge:

With teams operating across Europe and beyond, Smurfit Westrock needed a multilingual 360 feedback system that would:

• Provide the same high-quality user experience in multiple languages
• Enable participants and raters to complete the process in their preferred language
• Offer translated reports, questionnaires, and emails across all regions
• Be easy to implement and manage—without added complexity or delays

Solution:

Lumus360 delivered a multilingual 360 feedback system that supported users in 10 languages:
English, Dutch, French, German, Italian, Lithuanian, Polish, Portuguese, Spanish, and Swedish.

Key features of the solution included:

• Language flexibility at every stage, from email invitations and questionnaires to online screens and final reports
• A simple language switch option allowing users to toggle languages instantly at any point in the journey
• Fully translated reporting templates, ensuring every participant could review their feedback in the language they felt most comfortable with
• A flexible translation model - Lumus360 combined automated translations with client review for accuracy, keeping costs down and speed up

Outcome:

The multilingual 360 feedback system was developed and deployed in a matter of days. It enabled Smurfit Westrock to:

• Run a seamless global 360 feedback programme with no language barriers
• Improve participation rates by providing a comfortable, localised experience for users
• Deliver development insights consistently across multiple regions, cultures, and teams