Tailored Automated
360 Feedback Emails

As one of the UK’s busiest airports, London Gatwick requires clear, consistent communication—especially when it comes to employee development. When preparing to launch their 360 feedback survey, they wanted the email communications to align with their internal tone, language, and previous messaging. Lumus360 provided a fully tailored 360 feedback email journey that seamlessly fit into their broader engagement strategy.

Challenges & Requirements:

While Lumus360’s standard automated 360 feedback emails offer clarity and reliability, Gatwick’s internal team wanted communications that:

• Reflected the language and tone already familiar to staff
• Aligned with previous internal comms related to the upcoming 360 launch
• Maintained a strong sense of trust, consistency, and professionalism
• Reinforced the credibility and intent of the feedback initiative

Solution:

Lumus360 worked closely with the Gatwick HR and Communications teams to tailor every aspect of the email sequence. This included:

• Updating the email content to reflect Gatwick’s internal language
• Adding custom branding, including logos and footers, to align with their corporate identity
• Adjusting the sequence and timing of email sends to match internal communication rhythms
• Including relevant attachments for additional context and support
• Ensuring messages referenced earlier communications to maintain a consistent narrative

Outcome:

The result was a fully customised, branded 360 feedback email flow that integrated seamlessly with Gatwick’s existing communication efforts. Staff received 360 feedback invitations and reminders that felt familiar, credible, and aligned with the company’s overall voice—boosting trust, understanding, and engagement with the process.