Branding your 360 Degree
Feedback System

The AA, the UK’s largest and one of the oldest motoring organisations, partnered with Lumus360 to ensure their 360 feedback system not only delivered valuable insights but also felt and looked 100% ‘The AA’. They were focused on ensuring the process felt firmly owned by the organisation, reinforcing trust, supporting participation and helping increase questionnaire completion rates.

The AA, the UK’s largest and one of the oldest motoring organisations, partnered with Lumus360 to ensure their 360 feedback system not only delivered valuable insights but also felt and looked 100% ‘The AA’. They were focused on ensuring the process felt firmly owned by the organisation, reinforcing trust, supporting participation and helping increase questionnaire completion rates.

Challenge

To maximise participation and ensure their 360 platform felt genuinely part of their personal development suite, The AA wanted a fully branded 360 feedback system that aligned directly with their brand guidelines and delivered a consistent experience across every screen, communication and report.

Their requirements included:

• On-screen interfaces that utilise their core colours, logo and fonts
• Emails that reflect their written tone and brand identity
• Feedback report covers and internal content that are on brand
• Visual elements that clearly reflect their brand identity
• Automated emails that look and sound as though they come directly from The AA

A generic unbranded platform was not sufficient as they needed more than just a logo added to standard software.

Solution

Lumus360 developed a completely branded 360 feedback platform tailored to The AA’s exact requirements. The solution included:

• A focused scoping session to capture brand preferences, tone, messaging and visual design expectations
• Custom-built on-screen interfaces reflecting The AA’s colours, fonts and visual identity
• Fully branded automated emails rewritten to mirror The AA’s communication style and internal language
• A redesigned feedback report template incorporating their brand visuals and leadership messaging

Outcome

The final solution delivered a branded 360 degree feedback platform that looked and felt as if it had been developed in-house by The AA. The strong visual and tonal alignment:

• Increased trust and buy-in from participants
• Boosted completion rates across feedback groups

The AA benefited from a truly integrated branded 360 feedback software solution that enhances engagement and supports a coherent development journey for its leaders.