360 Feedback Questions for Business Growth
Over the last 20 years, we’ve supported hundreds of organisations in designing effective 360 feedback questionnaires. In that time, we’ve seen clear trends emerge in what’s expected of managers. One of the most significant recent shifts is the growing expectation that managers at all levels contribute directly to business development and growth.
This change raises an important question: Are your managers clear about what is expected of them when it comes to growing the business? And more importantly, does your 360 feedback questionnaire actively support business growth by incorporating the right behaviours?
If your organisation is aiming to strengthen its focus on business development, the following behaviour areas can help you design 360 feedback questions that directly support growth.
Establishing the right team/department climate – Behaviours that focus on enabling growth:
- Fostering a climate that encourages the seeking of new business opportunities
- Constantly seeking to grow the business
- Using an entrepreneurial approach
- Sharing business intelligence within the team
- Encouraging collaboration to generate and develop growth ideas
- Recognising and rewarding behaviours that support business growth
- Removing barriers that prevent the team from pursuing opportunities
- Creating an environment where calculated risks are supported
Seeking out opportunities – Behaviours that contribute to identifying new business potential:
- Making time for prospecting
- Actively looking for new business opportunities
- Pursuing emerging market opportunities
- Maintaining a network focused on growth
- Exploring opportunities to expand existing client relationships
Converting opportunities into action – Effectively turning potential into tangible results:
- Driving business opportunities into business value
- Being deal-focused and results-oriented
- Closing deals in a win–win way that benefits all parties
- Following through on opportunities until outcomes are achieved
- Translating ideas into clear action plans with defined responsibilities and timelines
- Overcoming obstacles that could delay or derail progress
- Tracking and reviewing progress on opportunities to ensure timely completion
Frequently Asked Questions About 360 Feedback and Business Growth
Q. How can 360 feedback support business growth?
A. By tailoring the questionnaire to focus on behaviours like:
- Encouraging a growth-focused team climate
- Seeking and pursuing new business opportunities
- Sharing business intelligence and ideas
- Turning opportunities into measurable results
360 feedback will support managers to identify and align with the behaviours that support business growth.
Q. What 360 feedback questions should I include to support business growth?
A. Include questions that measure growth-focused behaviours, such as:
- Fostering innovation and collaboration within the team
- Actively seeking new business opportunities
- Maintaining a network that drives growth
- Driving opportunities into measurable results
- Translating ideas into action plans and following through
