How to Choose 360 Feedback Respondents

- Jamie McGregor

Choosing 360 feedback respondents is a critical stage in the 360 feedback process. The people you select will play an important part in the overall value and success of your 360 feedback experience.

The following best practice guidelines and common pitfalls will help you select the right people.

Best Practice When Selecting 360 Feedback Respondents

Only invite people who:

• Know you well enough to have observed the behaviours covered in the questionnaire
• Will give you honest and candid feedback
• Have views and opinions that you respect and are prepared to act on
• Are likely to be affected by any changes you may make

You should also:

• Select enough respondents to protect their anonymity and gain the right level of insight. Choose at least three people in each respondent category, although six is preferable.
• Explain when inviting respondents that you welcome candid and honest feedback. See our article The Best Way to Engage 360 Feedback Respondents for advice on how to do this.
• Be prepared for someone to decline your invitation. This is unusual, but some people feel uncomfortable about giving feedback.
• Invite a varied group of people, including those with whom you would like to have a better relationship. They may provide particularly valuable feedback.

Inviting People With Whom You Have a Difficult Relationship

It can feel daunting to ask someone with whom you do not have the best relationship to provide feedback. However, there can be significant advantages:

• The relationship may improve immediately because the person respects you for asking.
• It sends a positive message about your intention to improve the relationship.
• It shows that you respect their opinion.
• You can gain constructive feedback about the changes they would like you to make. It is a little like receiving the answers before an exam.

Common Pitfalls to Avoid When Selecting 360 Feedback Respondents

Avoid:

• Giving insufficient thought to whom you invite
• Asking everyone in a respondent category, including people who have not worked with you closely enough
• Inviting only your closest friends and colleagues
• Allowing respondents to discuss or agree their feedback with one another
• Asking people who know you well but no longer work closely with you, as they may only be able to provide historical feedback

Frequently Asked Questions About Choosing 360 Feedback Respondents

Q. How should you choose respondents for 360 feedback?

A. Choose people who know your work well enough to observe the relevant behaviours, will provide honest feedback and have opinions you respect.

Q. How many respondents should you select for 360 feedback?

A. Select at least three respondents in each category to protect anonymity, although six is preferable.

Q. Should you invite everyone in a respondent category?

A. No. Only invite people who have worked with you closely enough to provide informed feedback.

Q. Should you ask someone with whom you have a difficult relationship?

A. Yes, if they know your work well enough. They may provide valuable feedback and respect you for asking.